Five “Shoulds” for Data Driven Decision Making

Decision Making is one of the driving factors for data collection.  Whether it’s used to choose what route to take to work or determining Global Thermo Nuclear War strategy, data is a vital tool for interpreting options.  Many a bad decision has been made with bad information, as the New Coke campaign or the volatility of the stock market can attest.

One of the evils of statistics is using numbers to tell a biased story.  Or perhaps it’s not telling the whole story.  Or maybe the people who prepare the story don’t understand its pertinence.  Or maybe the ones who prepare the story don’t know how to tell the story well.

Whether you work dashboards or data visualization, this article by Erik K is an awesome resources for beginners and veterans on making sure your data tells the right story.